This client needed a way to encourage colleagues to streamline their messaging – to be “to the point.” Since they rely on PowerPoint a lot, I created the Ms Dot character using only basic PPT elements. She became an adored personality – and was flexible enough in her design to appear in multiple digital and print formats.
Miss Dot was born in Nov 17, 2010 and the campaign ended at the end of 2012.
Role: Senior Graphic Designer, Pedersen Media Group
Producer: Lucy Anderson
Client: Cisco Systems, Inc.